But companies are certainly applying algorithms to look for patterns and determine potentially useful things about your behaviors and interests. Audio data could reveal all sorts of things. The ambient noise could determine whether youre in the living room or the bathtub. Background voices could reveal who youre with. Using the microphone to measure noise levels can even reveal when youre asleep. Even if you think youre not saying anything very interesting or worthwhile, the data gets married and mingled with lots of other kinds of data that can create a very detailed picture of you, explains De Mooy. Most of these technologies arent in a vacuum, theyre not siloed, they really are interacting with every other type of technology that we have. Last year the CDT alerted the Federal Trade Commission (FTC) to a technology called SilverPush. It uses audio beacons to track your activities across devices: Your TV emits a tone during a commercial break, a tone thats inaudible to you, but your phone is listening for it. Now they can link the TV and phone as belonging to the same person. Advertisers have developed lots of techniques for device-matching, because the more accurately they can track your activities, the easier it is for them to advertise to you.
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